Sprecher promotes the cola as having a distinctive flavor from real kola extract, vanilla, a pinch of cinnamon, and pure honey. The flavor is distinctive, more like a root beer than a typical cola, and it drinks more smoothly than most colas too. The profile is almost like a mix of a smooth root beer like A&W and a sweeter cola like Pepsi. That isn't a bad combination per se, but as someone who prefers Coca-Cola it does not scratch my cola itch. Puma Kola, like all Sprecher sodas, is also caffeine free. I can make exceptions for a great root beer or a can of Squirt, but most days I don't feel like I'm trying unless I am fully caffeinated.
Cola fans should find Puma Kola interesting as a change of pace, but go with Sprecher Root Beer if you want the goods.